Were one of the biggest toy fads of the 1980s with more than 65 million dolls sold by the year 1990. It was also one of the longest-running doll franchises in America. Interest sparked and reached an all-time high when doll creator,,, opened a doll factory known as where he marketed and sold dolls in a recreated hospital-like setting. Employees dressed in maternity ward attire to fully play the role. It was here that these Cabbage Patch Dolls were 'born' and adopted by families. Since the 1980s, the target audience for Cabbage Patch Dolls has shifted from young boys and girls to a wider spectrum of not only children but also collectors interested in buying these items because the dolls hold a special sentiment to past memories and have an investment value. The passion of collecting these dolls has led to a continued frenzy as buyers shop marketplaces such as searching for the perfect addition to their family.